Do you know who is most likely to buy your property?

The Styling Series: Part One
June 23, 2018

Do you know who is most likely to buy your property?

Stylingproperties to target vendors for a profitable sale.

Identifying target buyer demographics is imperative as is understanding what ticks their boxes. By understanding this, you can ensure your property has stage appeal for their needs.

PART ONE

The Down Sizer                                                                                   

One of the most common demographic of buyers on the market for a new property are the DOWN SIZER. The retired married couple who have worked hard all their lives, now in their early sixties with their children having left the family home and are starting families of their own. The Baby Boomers over their lifetime have accumulated many cherished quality possessions which hold great sentimental value to them and have a profound bond to their family home which they have now outgrown.

WHAT ARE THE TOP ATTRIBUTES THAT DOWN SIZERS LOOK FOR WHEN LOOKING AT NEW PROPERTIES:

  • Luxury Furnishings in the Staging
  • Well build home with appointed features
  • A low maintence garden
  • Quality Appliances

When styling a property aimed at the down sizer buyer, the home must be furnished elegantly with an air of sophistication. The space should be filled witha beautiful and luxurious furnishings in recognition of their life, providing a home that they can see as a celebration and the beginning to a new phase in their lives. The buyers must resonate with the surroundingsand feel comfortable to leave their cherished family home and move into a new space they love and can envision the next exciting chapter of their life.

About Anna                                                                                                             

Untitled-2Anna is an international designer having worked in New York, Shanghai and Dubai. Hercharisma and work ethic are rightly complimented with prestigious accolades from her peers from the design industry where she has been the recipient of a few awards for projects she designed.

Anna’s international design experience gives her a competitive edge in Styling To Sell as her innate ability to walk through a property and envision what it requires is amazing!

For a truly inspiring meeting please contact us today at Anna Giannis Interiors on 0433 818 804 when you require another professional opinion on how a property can be styled! 

ENDS

PART TWO

The First Home Buyer

Attributes:

  • Envisions his home
  • Aims for growth – investment
  • Able to rent a room out to friends 

PART THREE

The Modern Couple                                                                           

The couple Attributes:

  • 2 incomes no kids
  • Luxury
  • Minimalist
  • Modern
  • Matches their fast-past lifestyle
  • Low-maintenance garden
  • Ability to entertain
  • The first entry into the market 

PART FOUR

The Family                                                                                             

Attributes:

  • Space – backyard
  • Won’t outgrow
  • Close to town centre
  • Designing transitional spaces
  • Function/practical
  • Minimal work

*Information sourced from https://www.ljhooker.com.au/sell/styling-your-property-to-sellhttps://www.calibrerealestate.com.au/buyer-demographic/